Project information

Client: Aerosmith / Universal Music
Role: Creative Direction, Motion Design

In this lyric video for “Dream On”, we take viewers on a colourful, dream-like journey that celebrates Aerosmith’s history. The video mixes photos and footage of the band with space scenes, natural elements, painted textures, and hints of time passing, showing the band’s lasting impact.

The visuals take the form of surrealist collages, echoing the song’s dream-like atmosphere, while drawing inspiration from the beauty of Old Master paintings. Footage and photos of the band appear in ornate golden frames against painted skies, a visual nod to the baroque qualities of the arrangement and the classical influences on Steven Tyler’s songwriting.

Scenes unfold in three-dimensional space, with a constantly moving camera guiding the viewer through successive “doorways” into the next world – creating a seamless, experience that brings “Dream On” vividly to life.