Animating Jason Mraz’s Classic Album Artwork

In September Jason Mraz celebrated the 15th Anniversary of his 4x Platinum certified LP “We Sing. We Dance. We Steal Things”.

We were delighted to be brought onboard to direct and produce the digital assets promoting the Anniversary deluxe edition. We took the original 2008 packaging, which features drawings by the one and only David Shrigley as a starting point. Animating the sketches and doodles to put a fresh spin on the artwork, we combined these with live action footage to create a suite of assets. These included a trailer, visualisers and looping animations to be used across social channels.

Check out our work for this campaign.

 

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