Catalogue campaigns need to exist across multiple platforms if they’re to reach modern audiences. YouTube, streaming services and social media all require different types of visual content, delivered in a range of formats.

These pieces are frequently commissioned individually, which can lead to fragmented visuals and unnecessary production overhead.

THE IDEA

Our VISUAL CAMPAIGN TOOLKIT approaches things differently: we design a cohesive suite of visual assets built around a single creative concept, allowing catalogue campaigns to scale across platforms while maintaining a clear and consistent visual identity.

EXAMPLE DELIVERABLES

A typical campaign toolkit might include:
• 2-3 lyric videos for key tracks
• Animated album artwork / visualisers
• Short-form social edits (Reels / Shorts / TikTok)
• Apple Motion & Spotify Canvas loops
• Animated artwork for streaming platforms
• YouTube Shorts cutdowns

The exact mix of assets can be tailored to the release and campaign goals.

WHY THIS WORKS

This approach can:
• Create a cohesive visual identity for catalogue releases
• Reactivate classic albums for new audiences
• Generate long-tail engagement on YouTube and streaming platforms
• Maximise the value of archive material
• Produce multiple deliverables efficiently from a single creative system

WHERE THIS WORKS BEST:

This format works particularly well for:
• Album anniversaries
• Deluxe reissues
• Vinyl campaigns
• Rediscovered catalogue tracks
• Soundtrack reactivations

LET’S TALK

If you’re planning an anniversary or catalogue campaign and are looking for a cohesive visual approach across platforms, we’d be happy to explore how a campaign toolkit could work for the release.