Project information

The Kinks – ‘Arthur’ 50th Anniversary Campaign
Client: BMG
Role: Creative Direction, Production, Visual Content

To mark the 50th anniversary of ‘Arthur (Or the Decline and Fall of the British Empire)’ by The Kinks, Yes Please Productions led the creative direction for the campaign.

Originally released in 1969, Arthur is a concept album following a character inspired by Ray and Dave Davies’ brother-in-law, Arthur Anning. The album explores themes of post-war disillusionment, the decline of the British Empire, and his family’s eventual emigration to Australia.

We translated the story and spirit of the album into a visual campaign, producing an extended trailer, an unboxing video, and a suite of digital assets to celebrate this landmark release.

Read our blog post about this campaign for more information on our approach and working.