Project information

Sam Cooke – Visual Identity & Branding
Client: ABKCO Music
Role: Creative Direction, Production, Visual Content

Yes Please Productions collaborated with ABKCO Music and the Cooke Estate to define a fresh visual identity for Sam Cooke’s catalogue. Drawing inspiration from mid-century design, we developed a distinctive aesthetic featuring period-inspired typography, colour palettes, and illustrations. The collection pays homage to the era in which Cooke’s iconic songs were recorded, while establishing a cohesive and recognisable visual language across a variety of digital platforms.

The visual identity is applied consistently across digital assets, social media, and campaign materials, giving Sam Cooke’s catalogue a cohesive and recognisable look. By combining mid-century design influences with modern digital formats, the work honours the era of the original recordings while making the catalogue feel fresh and accessible for today’s audiences.