Project information

The Animals – Mickie Most Years And More
Client: ABKCO Music & Records
Role: Creative Direction, Video Production, Design for Digital & Print

To celebrate the release of The Animals Mickie Most Years And More, a deluxe vinyl bundle commemorating the band’s Mickie Most-produced era, Yes Please Productions was brought on to lead the creative campaign.

We delivered a full suite of promotional materials designed to showcase the quality and historic significance of the release, spanning both digital and physical media:

• Scope of Work
  Unboxing Video
  A hands-on, stylised video revealing the premium packaging, exclusive EP, and original sleeve art. The edit highlights texture, detail, and nostalgia.
• Web Advertising
  A series of static and animated banners designed to capture attention across music retail and media platforms. Visual direction drew on 1960s poster design, paired with modern digital legibility.
• Print Advertising
  Designed for placement in music publications, the print campaign emphasized tactile finishes and vintage type treatments to echo the era’s aesthetic.