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Project information

We were thrilled to be asked to direct and produce a third video for Public Service Broadcasting. For ‘Progress’, the band asked us to come up with a concept that would convey the automisation of the music process, reflecting in some way the theme of the track. Our approach was to take this idea to the extreme, and create a band of robot clones. Inspired in part by 60s cold war films, we knew we wanted the video to have a cinematic quality. The sci-fi nature of the video also allowed us to have some fun creating User Interface design, and special effects.

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